6 Steps to Trade Show Success
How do you get from â€œHey, lets do a trade show!â€ to a fist full of leads? Thousands of companies successfully exhibit at trade shows every year, boosting sales and enhancing their image in the process. So can you.
The path to trade show success looks a lot like a jumbled maze. But there is one thing that every successful trade show manager does. Every successful trade show manager turns the maze into a checklist for success.
6 Steps to Trade Show Success takes a close look at the six most important aspects of trade show planning:
Â· Know Your Goals
Â· Train Your Sales Staff
Â· Trade Show Logistics
Â· Interdepartmenal Cooperation
Â· Have a Great Exhibit
Â· Pre-Market the Trade Show