Planning for Trade Show Success
"A plan is nothing; planning is everything."
-General Dwight Eisenhower
The Plan might be obvious:
Â· Plot your course one year in advance.
Â· Select a show in which to exhibit.
Â· Know your tools of the trade (show).
Â· Do your research.
Â· Select a great exhibit space.
Â· Sign the contract.
Â· Start the 12-month countdown.
But the Planning makes the trade show a success. Planning for Trade Show Success will show you how to select which trade shows in which to exhibit how to find the best shows. Planning will also detail exactly how to choose the best space as well as what to look out for when signing the contract. The 12-month countdown outlines in detail the typical 'to do" list of the successful trade show planner.