MKT 421 Week 5 FINAL EXAM(2017 New Version) | eBooks | Education

MKT 421 Week 5 FINAL EXAM(2017 New Version)

MKT 421 Week 5 FINAL EXAM(2017 New Version) PLDZ-6661
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MKT/421

 MARKETING

Week 5 FINAL EXAM

(2017 New Version)

 

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MKT 421 FINAL EXAM Link

https://uopcourses.com/category/mkt-421/

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MKT 421 Week 5 FINAL EXAM

 

Relationship marketing

Digital marketing

Customer relationship management

Environmental scanning

government agency

nonprofit organization

publicly owned organization

for-profit organization

service gap analysis

strategic focus and plan

new-product process

psychographic segmentation process

Form of ownership

Retail servicing

Level of service

Merchandise line

Extra fees are not part of the price equation.

Sellers subtract the add-on charges from the list price.

The amount paid by customers is always the same as the quoted price.

Customers are more inclined to pay additional fees than a higher list price.

languages

symbols

values

customs

Psychographic

Demographic

Behavioral

Geographic

brand name

trade name

trademark

brand personality

Managerial

Facilitating

Transactional

Logistical

product life cycle

strategic marketing process

new-product process

marketing life cycle

Algorithms

Apps

Databases

RFIDs

Customer value

Seller Value

Manufacturer value

Business value

mission statement

executive summary

company description

strategic focus and plan

Marketing input data

Marketing outcome data

Observational data

Primary data

A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization.

A marketing plan contains a description of an organization, whereas a business plan does not contain any description.

A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not.

A marketing plan addresses the financial projections of an organization, whereas a business plan does not

There is a growing demand for quality meat products among the health-conscious.

Darby’s must compete with fast-food chains that offer cheap burgers.

Darby’s quality is not well-marketed or advertised to its potential consumers.

Darby’s uses good quality meats in its burgers.

Commercialism

Centralism

Provincialism

Protectionism

technological forces

competitive forces

social forces

economic forces

exchange

advertisement                                     

communication

marketing mix

Marginal analysis

Break-even analysis

Business portfolio analysis

SWOT analysis

multi-marketing strategy

pull strategy

push strategy

skimming strategy

Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers.

Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage.

Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers.

Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers.

MKT/421 MARKETING Week 5 FINAL EXAM (2017 New Version) ********************************************** MKT 421 FINAL EXAM Link https://uopcourses.com/category/mkt-421/ ********************************************** MKT 421 Week 5 FINAL EX
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