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BSCOM 384 Entire Course

BSCOM 384 Entire Course PLDZ-6504
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BSCOM 384 Entire Course 

https://zh.scribd.com/document/343514419/Uop-Tutorial

 

BSCOM/384

MARKETING COMMUNICATIONS

 

The Latest Version A+ Study Guide

 

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BSCOM 384 Entire Course Link

https://uopcourses.com/category/bscom-384/

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BSCOM 384 Week 1 Brand Equity, Brand Image, and Brand Awareness

 

This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.

It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.

Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.

Research the strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.

Write a 700- to 1,050-word paper in which you address the following points:

 

 

 

    • The company’s desired outcomes of its marketing communications program

 

 

    • How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity

 

 

    • The role brand image plays in the advertising of a particular company’s product or service

 

 

    • How this image compares to a competitor’s image in the same industry

 

 

    • Does your chosen company use integrated marketing communications; if so, how?

 

 

    • An overview indicating how effectively the company uses digital marketing, and how they might improve

 

 

 

Cite at least two references other than the course texts.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

 

 

 

BSCOM 384 Week 2 Marketing Communications Process

 

This assignment will help you better understand the communication process and how companies use different components of the promotional mix to effectively promote their products.

Write a 1,050- to 1,400-word paper in which you examine marketing communications produced by an organization.

Select one of the following organizations to use for this assignment: Google, Facebook, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, Procter & Gamble, or select a company you either work at or one at which you would like to work.

Review information at the selected organization’s website and information about the organization in the University Library.

Describe how your selected organization exhibits effective marketing communications.

Provide specific examples of how your selected organization does the following:

 

 

 

    • Uses market research and analytics

 

 

    • Uses essential components of the promotional mix: advertising, sales promotion, personal selling, public relations, direct marketing, word-of-mouth marketing to communicate with different target audiences

 

 

 

Cite at least two references other than the course text.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

 

 

BSCOM 384 Entire Course https://zh.scribd.com/document/343514419/Uop-Tutorial BSCOM/384 MARKETING COMMUNICATIONS The Latest Version A+ Study Guide ********************************************** BSCOM 384 Entire Course Link https://u
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