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MKT 498 Entire Course

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MKT 498 Entire Course 

https://zh.scribd.com/document/343514419/Uop-Tutorial

 

MKT/498

 INTEGRATED MARKETING STRATEGY

 

The Latest Version A+ Study Guide

 

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MKT 498 Entire Course Link

https://uopcourses.com/category/mkt-498/

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MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications

 

Select a product or service from a company with which you are familiar.

Write a 1,050- to 1,200-word paper in which you:

 

 

 

    • Analyze the purpose and value of an integrated marketing communications (IMC) plan.

 

 

    • Briefly introduce the company and its products/services.

 

 

    • Identify whether the company you investigated has an integrated marketing communications plan

 

 

    • For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company’s overall marketing strategy.

 

 

    • For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 498 Entire Course https://zh.scribd.com/document/343514419/Uop-Tutorial MKT/498 INTEGRATED MARKETING STRATEGY The Latest Version A+ Study Guide ********************************************** MKT 498 Entire Course Link https://u
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