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MKT 498 Week 2 Product and Market Identification

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MKT 498 Week 2 Product and Market Identification

https://zh.scribd.com/document/343514419/Uop-Tutorial

 

MKT 498 Week 2 Product and Market Identification

 

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

 

 

 

    • Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.

 

 

    • Select one of these products or services to use in the upcoming team assignments.

 

 

 

Write a 700-word paper in which you:

 

 

 

    • Identify the product or service

 

 

    • Determine potential target markets

 

 

    • Analyze the competitive advantage for the product/service related to current consumer buying trends.

 

 

    • Assess the existing marketing communications for the product/service.

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 498 Week 2 Product and Market Identification https://zh.scribd.com/document/343514419/Uop-Tutorial MKT 498 Week 2 Product and Market Identification Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by address
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