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1. Describe the four types of Internet advertising and provide one advantage and one disadvantage for each. 2. Yankelovich's MindBase and SRI Consulting Business Intelligence's VALS system are services that provide geodemographics. True or False 3. The positioning statement is an assertion that represents how the product should be perceived in the minds of the consumer. True or false 4. Explain how manufacturers (or service providers) and consumers benefit from sales promotions. 5. Explain the five steps in the Media Planning Process 6. Explain the role of self-regulation in advertising and marketing. 7. Choose two ethical considerations marketing communication professional’s face and explain the issues associated with those considerations. 8. Explain the CAN method of determining an effective advertisement and provide an example for each. 9. The acronym S.M.A.R.T. stands for______________________________. • Specific, measurable, attainable, and timely 10. The marketing database enables a company to target customers with a specific personal message true or false 11. Integrated Marketing Communications is using a consistent message over multiple communications tools to increase the value of the message. True or false 12. Explain at least two positives and two negatives of Public Relations. 13. Objective-and-task budgeting allocates budgeting dollars as a fixed percentage of past sales. True or false 14. Psychographics include age, gender, education, family status, income, ethnicity, or race. True or false 15. Describe two of the four methods of direct marketing and the benefits and weaknesses of each. 16. Determine a marketing communications budget using competitive parity means correlating the budget to the share of the market and share of voice (SOV) for the industry. True or false 18. The four types of characteristics used to determine a target market are 19. Explain the three main types of trade promotions. 20. Explain the role of the FTC and the FDA in marketing communications.

1. Describe the four types of Internet advertising and provide one advantage and one disadvantage for each. 2. Yankelovich's MindBase and SRI Consulting Business Intelligence's VALS system are services that provide geodemographics. True or False 3. T
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