MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment | eBooks | Education

MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

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MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment 

https://zh.scribd.com/document/343514419/Uop-Tutorial

 

MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

 

Consider the following as you read:

 

 

 

  • Why is environmental scanning an important element of the marketing plan and what are its five forces?
MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment https://zh.scribd.com/document/343514419/Uop-Tutorial MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment Consider the following as you read: W
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