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Coke Zero Case Study

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Describe the specific type of consumer that the Coca Cola Company is targeting with each of the following products: Diet Coke, coke Zero, Diet Coke Plus, Coca Cola Blak, and full throttle blue Demon. What types of demogrpahic segmentation is each products marketing most likely to include? Some industry analysts think soft drink companies should develop companies that will bring new customers into the market rather than just creating variants on the old. They warn that products like coke zero will cannibalize lost market shatre from other soft drink categories instead of increasing the number of consumers overall. Which coca cola products are most likely to lose customers to coke zero? Why do you think hidden cameras used to promote coke zero were an effective way to reach the target market? Do you think a similar strategy with a virla marketing campaign on the internet would appeal to the target market for diet Coke plus? Do you think diet coke could have been repositioned to change consumers perception of it enough to be considered equally appelaing to men? why or why not?

Describe the specific type of consumer that the Coca Cola Company is targeting with each of the following products: Diet Coke, coke Zero, Diet Coke Plus, Coca Cola Blak, and full throttle blue Demon. What types of demogrpahic segmentation is each pro
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