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Aviation/Aerospace Related Marketing Plan

Aviation/Aerospace Related Marketing Plan 1073
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A marketing research paper developing a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry. Remember that the nature of the class is marketing and the focus of the paper should revolve around this theme. The paper should have 5-8 pages of content and be prepared using APA 6th Edition standards. Writing should show college level work. Wikipedia or other non-credible sources cannot be used. Must be 100% original content and use verifiable sources, with some peer-reviewed/scholarly sources cited. Develop a preliminary/basic marketing plan for a hypothetical or real company. The following elements must be included in the paper. 1. Executive Summary/Abstract a. Summarize plan in a few paragraphs b. Include positioning statement 2. Overview of company a. Mission statement b. Product/service description d. SWOT Analysis 3. Market Segment a. Identify the primary and secondary target markets. b. Provide rationale for selection 4. 4 Ps, Branding strategy a. Clearly identify product and/or service b. Price strategy i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc. ii. Rationale for your selected strategy. 1. Fixed/variable costs 2. Competition 3. Target group and willingness to pay iii. Selected strategy’s relationship to market positioning. c. Place (Distribution) Plan i. What is your strategy in determining how and where the consumer buys your product/service? d. Advertising and Sales Promotion Plan i. How are you going to reach your target market?

A marketing research paper developing a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry. Remember that the nature of the class is marketing and the focus of the paper should revolve around this theme.
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