BSCOM 324 Week 5 Emotion in Advertising Part III | eBooks | Education

BSCOM 324 Week 5 Emotion in Advertising Part III

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BSCOM 324 Week 5 Emotion in Advertising Part III

https://zh.scribd.com/document/343514565/Uop-Tutorial

BSCOM 324 Week 5 Emotion in Advertising Part III

 

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Finalize the Learning Team Paper and Presentation.

 

 

 

    • Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.

 

 

    • Write a 1,050- to 1,400-word paper by addressing the following:

       

       

       

       

        • What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?

       

       

        • What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?

       

       

        • What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?

       

       

        • What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?

       

       

        • Where did your team members agree and disagree on coding and analysis, and why?

       

       

        • What final conclusions and implications would you draw about your content analysis findings?

       

       

        • What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?

       

       

       

       

 

 

 

Reference at least three peer-reviewed sources per team member in your research for this assignment.

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.

 

 

 

    • For Local Campus students, these are oral presentations accompanied by Microsoft®PowerPoint® presentations.

 

 

    • For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with notes.

 

 

 

Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

BSCOM 324 Week 5 Emotion in Advertising Part III https://zh.scribd.com/document/343514565/Uop-Tutorial BSCOM 324 Week 5 Emotion in Advertising Part III Refer to the University of Phoenix Material: Learning Team Final Project document for instru
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