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MKT 435 Week 4 Consumer Decision Making Process Paper

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MKT 435 Week 4 Consumer Decision Making Process Paper

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MKT 435 Week 4 Consumer Decision Making Process Paper

 

Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

Base your review on the following six steps in the consumer decision process:

 

 

 

    1. Problem recognition

 

 

    1. Information search

 

 

    1. Alternative evaluation

 

 

    1. Purchase

 

 

    1. Use

 

 

    1. Evaluation

 

 

 

Answer the following questions in your paper:

 

 

 

    • How many of these stages did you go through?

 

 

    • Which stage(s) in the purchasing process was/were most important to you?

 

 

    • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?

 

 

    • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 435 Week 4 Consumer Decision Making Process Paper https://zh.scribd.com/document/343514565/Uop-Tutorial MKT 435 Week 4 Consumer Decision Making Process Paper Analyze a recent purchase you made of a durable good (durable goods are goods that
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