The Product Life Cycle (PLC) | eBooks | Business and Money

The Product Life Cycle (PLC)

The Product Life Cycle (PLC) PLDZ-91
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$ 9.95 USD
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Most products progress through the same sequence of stages from introduction and growth to maturity and decline.  Marketing decisions - based on product, price, place, and promotion - are influenced by the product life cycle (PLC) stage.

Most products progress through the same sequence of stages from introduction and growth to maturity and decline. Marketing decisions - based on product, price, place, and promotion - are influenced by the product life cycle (PLC) stage.
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