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MKT 441 Entire Course

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MKT 441 Entire Course

https://uopcourses.com/category/mkt-441/

 

MKT/441

MARKETING RESEARCH

 

The Latest Version A+ Study Guide

 

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MKT 441 Entire Course Link

https://uopcourses.com/category/mkt-441/

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MKT 441 Week 1 The Importance of Market Research

 

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.

Address the following in your paper:

 

 

 

    • Define market research.

 

 

    • If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.

 

 

    • If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

 

 

 

Format your paper consistent with APA guidelines.

Click on the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 441 Week 2 Market Research Implementation Plan: Problem Identification and Project Outline

 

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.

Obtain your instructor’s approval for this organization before beginning this project.

Select a scenario from the following list:

 

 

 

    • An organization is planning to introduce a new product or service in another country.

 

 

    • An organization is considering introducing a new product or service.

 

 

    • An organization is considering launching a new business unit.

 

 

    • An organization is considering pursuing a new geographical market.

 

 

    • An organization is considering adjusting the pricing of an existing product or service.

 

 

    • An organization is considering enhancing an existing product or service to meet expanding customer needs.

 

 

    • An organization wants to evaluate its perceived customer service.

 

 

 

Write a 525- to 700-word detailed outline of your Market Research Implementation Plan in which you address the following:

 

 

 

    • Describe your selected organization and scenario.

 

 

    • Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.

 

 

    • Develop an outline with headings and a brief paragraph for each of the sections that you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.

 

 

 

Format your outline consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 441 Entire Course https://uopcourses.com/category/mkt-441/ MKT/441 MARKETING RESEARCH The Latest Version A+ Study Guide ********************************************** MKT 441 Entire Course Link https://uopcourses.com/category/mkt
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