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MKT 438 Entire Course

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MKT 438 Entire Course

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MKT/438

PUBLIC RELATIONS

 

The Latest Version A+ Study Guide

 

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MKT 438 Entire Course Link

https://uopcourses.com/category/mkt-438/

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MKT 438 Week 1 Defining Public Relations Paper

 

Resources: The Practice of Public Relations textbook, University Library, Internet

Write a 1,050- to 1,400-word paper in which you define public relations. Include in your paper:

 

 

 

    • Explain your personal definition of public relations and definitions from three different sources. Examples include: Public Relations Society of America, textbooks, etc.

 

 

    • Compare and contrast these definitions in your paper.

 

 

    • Discuss why you think there are so many different definitions of public relations.

 

 

 

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 438 Week 2 Public Relations Case Study

 

Resource: The Practice of Public Relations textbook, University Library, Internet

After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

 

 

 

    • How would you assess BP’s response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)

 

 

    • How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.

 

 

    • Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).

 

 

 

Format your answers consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 438 Week 2 Part I: Public Relations Campaign

 

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list:

 

 

 

    • An organization wants to position itself as a leader in embracing diversity in the workplace

 

 

    • An organization is experiencing security issues associated with operating on the Internet

 

 

    • An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions

 

 

    • An organization wants to create awareness of its efforts in sustainability, recycling and reusability.

 

 

 

Select an industry that operates in your selected scenario.

 

 

 

    • A home health care provider

 

 

    • A regional airline

 

 

    • A manufacturer or auto parts and components

 

 

    • A non-profit organization focused on youth and young adults

 

 

 

Select an actual company/organization in the chosen industry.  This company/organization will be the basis for your PR Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:

 

 

 

    • Identify the selected organization’s internal and external PR issues based on your selected scenario.

 

 

    • Identify the target publics for the PR Campaign and identify the interest each has in the scenario.

 

 

    • Develop a market research plan to support your PR Campaign strategy development.

 

 

    • Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 438 Entire Course https://uopcourses.com/category/mkt-438/ MKT/438 PUBLIC RELATIONS The Latest Version A+ Study Guide ********************************************** MKT 438 Entire Course Link https://uopcourses.com/category/mkt-4
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