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MKT 440 Entire Course

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MKT 440 Entire Course

https://uopcourses.com/category/mkt-440/

 

MKT/440

FUNDAMENTALS OF DIGITAL MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 440 Entire Course Link

https://uopcourses.com/category/mkt-440/

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MKT 440 Week 1 Digital Media Landscape

 

Write a 700- to-1,050-word paper in which you briefly describe digital media landscape and the most common digital media types.

 

 

 

    • Describe the advantages and disadvantage of using Social Media and other digital media channels for business organizations.

 

 

    • Highlight how knowing these advantages and disadvantages might alter how a business might use various digital media types.

 

 

    • Explain the importance of using web analytics for organizational success.

 

 

    • Describe the impact of Social Media on your culture and business organizations in the United States and around the world. Support your findings with the specific examples.

 

 

    • Provide at least two examples from the business world to support your explanation. Properly cite sources used in the paper.

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 440 Week 2 Digital Marketing Dashboard

 

Use the Google Images™ search service to find a digital marketing dashboard that you feel would work best for an e-commerce company.

Create a 5- to 10-slide Microsoft®  PowerPoint® presentation (including a title slide and speaker notes) that does the following:

 

 

 

    • Displays your chosen dashboard

 

 

    • Identifies each metric on the dashboard and how it reflects online consumer behavior

 

 

    • Explains how each metric is important for decision-making purposes

 

 

 

Submit your assignment to the Assignment Files tab.

 

 

 

 

 

MKT 440 Week 2 Marketing Trends Paper

 

Write a 1,050- to 1,400-word paper in which you identify the top three digital trends that are driving change in marketing.

 

 

 

    • Identify how digital marketing differs from traditional marketing.

 

 

    • List the three biggest digital trends that are changing the marketing landscape.

 

 

    • Explain the effect of each trend and what changes may occur in the future because of that trend.  

 

 

 

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

MKT 440 Week 3 Big Data Paper

 

Identify a company that is currently using big data to inform its business decisions.

Write a 700- to 1,050-word paper that does the following:

 

 

 

    • Describes the organization and its online efforts

 

 

    • Identifies what types of data the organization collects

 

 

    • Analyzes which types of marketing decisions are made based on the data collected  

 

 

 

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

 

 

MKT 440 Entire Course https://uopcourses.com/category/mkt-440/ MKT/440 FUNDAMENTALS OF DIGITAL MARKETING The Latest Version A+ Study Guide ********************************************** MKT 440 Entire Course Link https://uopcourses.co
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