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MKT 421 Entire Course

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MKT 421 Entire Course

https://uopcourses.com/category/mkt-421/

 

MKT/421

 MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 421 Entire Course Link

https://uopcourses.com/category/mkt-421/

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MKT 421 Week 1 Elevator Pitch

 

Create a 700-word elevator pitch that includes the following:

 

 

 

    • Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

 

 

    • Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.

 

 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 2 Elements of a Marketing Plan Report

 

Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

 

 

 

    • In your opinion, what are the specific key environmental forces that created an opportunity for your company?

 

 

    • Have there been changes in the purchasing patterns of your organization’s target market in recent years?

 

 

    • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.

 

 

    • What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?

 

 

    • In your analysis, what lessons might you learn from the Geek Squad case study?

 

 

    • What recommendations can you offer up to Geek Squad?

 

 

 

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Strategy and Positioning Analysis Part 1

 

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

 

 

 

    • Describe the organization’s background, industry, and product or service.

 

 

    • Describe, in detail, the product or service.

 

 

    • Prepare the SWOT analysis of the organization and offering.

 

 

    • Explain a competitive analysis of the organization and offering.

 

 

    • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

 

 

    • Identify the needs that cause your target market to buy.

 

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MKT 421 Entire Course https://uopcourses.com/category/mkt-421/ MKT/421 MARKETING The Latest Version A+ Study Guide ********************************************** MKT 421 Entire Course Link https://uopcourses.com/category/mkt-421/ *
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