MKT 421 Week 3 Positioning & Market Research Presentation | eBooks | Computers

MKT 421 Week 3 Positioning & Market Research Presentation

MKT 421 Week 3 Positioning & Market Research Presentation PLDZ-3837
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MKT 421 Week 3 Positioning & Market Research Presentation 

https://uopcourses.com/category/mkt-421/

 

MKT 421 Week 3 Positioning & Market Research Presentation

 

Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:

 

 

 

    • Describe your target market & its’ purchasing pattern.

 

 

    • Identify trends.

 

 

    • Create and describe a new product which would appeal to your market.

 

 

    • Recommend the best methods of conducting marketing research.

 

 

    • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.

 

 

    • Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.

 

 

    • Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.

 

 

 

Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:

 

 

 

    • Summary slide

 

 

    • Your company/key product(s)

 

 

    • Target market & its’ purchasing pattern

 

 

    • Trends

 

 

    • Suggested differentiation strategy

 

 

    • Perceptual map

 

 

    • References

 

 

 

Click the Assignment Files tab to submit your assignment.

 
MKT 421 Week 3 Positioning & Market Research Presentation https://uopcourses.com/category/mkt-421/ MKT 421 Week 3 Positioning & Market Research Presentation Select a company one with which you are familiar. Your company has decided
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