Search Engine Optimization Today
Learn the basic concepts of SEO and widely adopted & popular SEO practices that can help your site outrank your competitors.
Search engine optimization (SEO) seems a complicated area when you take into consideration all the information and half-truths readily available online. In the vast world of the Internet, it becomes indeed hard to recognize which is which. Can the latest technique you are pursuing work? Is it useful for all sites? Only a few sites? Or is it just a new impulsive theory that sounds sensible but will not at all help to push you to the top of search engines? In this book, I gave the answers to these questions, with basic examples and tools to learn from.
Every search engine has particular criteria for websites' ranking. With each query, the search engine crawls into the websites and picks the best ones that successfully meet those criteria. These are the websites search engines consider as the most optimal and best-fitted result in response to a specific query. That's the reason when you enter any word or phrase (keyword) in a search engine, the very first page of the search engine shows you the most optimized websites in response to your query. SEO is the system that lets the web content come out on different search engines often and offers websites the means to get as many visitors as possible.
For businesses who lack in-house expertise to develop and run their own SEO system and SEO marketing campaigns, this function is now being taken and carried out by SEO companies, which work to make the website of their client as optimized as possible.
No matter what SEO technique you apply for your site to get better search engine rankings, always remember that just implementing on-site SEO techniques can't make your website stand out among others. Nor can offsite SEO alone improve your search engine ranking. It is the wise and balanced combination of both, properly applied in a timely manner that can push your website to the top of a Google search result page.
What You'll Learn
- What Is Search Engine Optimization?
- Benefits of SEO
- Approaching SEO
- Categories of SEO
- On-Site SEO
- Off-Site SEO
- SEO-Friendly Tips
- And Much More!