MKT 421 Week 5 Promotional Strategy Presentation
Prepare a 15- to 20 minute Microsoft® PowerPoint® pitching of your marketing plan .
Include the following in the presentation:
- Environmental scan analysis
- Description of target market
- Product/service attributes and positioning
- Explain your promotional strategy for your product or service.
- Promotional strategy which Includes at least three of the following elements:
- Digital marketing, including social media
- Develop an initial budget for your plan.
- Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
- Provide justification for your choices.
- Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines.
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