MKT 245 Week 7 Benchmark Assignment - Marketing Analysis Research Report: Final Draft
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This is the final part of a three-part assignment. The other two parts are the Marketing Analysis Research Report: Product Selection and List of Sources, completed in Topic 1, and the Marketing Analysis Research Report: Rough Draft, completed in Topic 4. Refer to "Marketing Analysis Research Report Overview" for directions for successful completion of the three-part Marketing Analysis Research Report assignment.
For this assignment, review feedback from the instructor on Marketing Analysis Research Report: Rough Draft, and make necessary revisions to prepare the Final Draft.
Complete your final Marketing Analysis Research Report by including all of the following:
1. Executive Summary
2. Marketing Mix
3. Environmental Scan
4. Marketing Segmentation
5. Ethical Issue
6. Social Responsibility Issue
7. Global Marketing and the Internet
Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.