The Perfect Sales Funnel
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You make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process. Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken.
The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process.
Using the sales funnel, and by calculating a number of leads at every point of the procedure, you are able to predict a number of prospects who'll, over time, become clients.
A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early.
Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point. This knowledge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets.
The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straight-forward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process.