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MKT 498 Entire Course

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MKT 498 Entire Course

https://uopcourses.com/category/mkt-498/

 

MKT/498

 INTEGRATED MARKETING STRATEGY

 

The Latest Version A+ Study Guide

 

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MKT 498 Entire Course Link

https://uopcourses.com/category/mkt-498/

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MKT 498 Week 1 Purpose and Value of Integrated Marketing

 

Investigate a company and determine if it has an integrated marketing campaign for a product or service they sell. You can use the Company Directories and Financials database in the University Library for some information, as well as personal Internet research.

Access the University of Phoenix Library.  The Company Directories and Financials database is under Library Resources.

Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.

Address the following:

 

 

 

    • If the company has an integrated marketing plan, what specific marketing communication elements can you identify? What value does the plan add?

 

 

    • If the company does not have an integrated marketing plan, how might it benefit from having one?

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 498 Week 2 Competitive Advantage and Objectives Analysis

 

Write a 1,050- to 1,400-word paper in which you describe the different types of analysis used by marketers to determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following:

 

 

 

    • Identify the advantages and disadvantages.

 

 

    • Describe a situation when the analysis could be used.

 

 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

MKT 498 Week 2 Product and Market Identification

 

Prepare for the Integrated Marketing Communications (IMC) Plan Paper and Presentation, due in Week 5, by addressing the following:

 

 

 

    • Discuss the product or service you selected in your Purpose and Value of Integrated Marketing Paper.

 

 

    • Select a product or service to use in your upcoming team assignments based on the different products or services your team members wrote about in the Purpose and Value of Integrated Marketing Paper.

 

 

 

Write a paper of no more than 1,050 words in which you identify the product or service, and discuss potential target markets, the competitive advantage for the product, and the existing marketing for the product.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 498 Entire Course https://uopcourses.com/category/mkt-498/ MKT/498 INTEGRATED MARKETING STRATEGY The Latest Version A+ Study Guide ********************************************** MKT 498 Entire Course Link https://uopcourses.com/c
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