MKT 498 Week 4 Marketing Communications
Write a 2,450- to 3,500-word paper in which you discuss at least five marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product or service your team selected in Week 2.
Include the following:
- Evaluate the strengths and weaknesses of each communication tool.
- Justify your choices based on the target market, the competition, and your desired positioning.
Format your paper consistent with APA guidelines.
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