MKT 498 Week 3 Integrated Marketing Communication: Competitive Advantage
Select the product or service from the Product and Market Identification Paper in Week 2.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation that shows a competitive advantage analysis in which you do the following:
- Identify the key attributes of the selected product or service, such as rational or emotional attributes like color, style, or status.
- Determine the unique competitive advantage of the product or service in relationship to the competition.
- Create the positioning statement you will use that guides the messaging you will deliver to your target consumer. Provide rationale for your decision.
Include charts or graphs, and your interpretation of the findings.
Click the Assignment Files tab to submit your assignment.