MKT 498 Week 2 Product and Market Identification
Prepare for the Integrated Marketing Communications (IMC) Plan Paper and Presentation, due in Week 5, by addressing the following:
- Discuss the product or service you selected in your Purpose and Value of Integrated Marketing Paper.
- Select a product or service to use in your upcoming team assignments based on the different products or services your team members wrote about in the Purpose and Value of Integrated Marketing Paper.
Write a paper of no more than 1,050 words in which you identify the product or service, and discuss potential target markets, the competitive advantage for the product, and the existing marketing for the product.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.