GBM 380 Week 1 Globalization Paper

GBM 380 Week 1 Globalization Paper

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GBM 380 Week 1 Globalization Paper

First read your assigned readings, then review all the participation messages under WK 1 Discussion Starter options 1, & 2; Then:

Write a 1,400-word summary in which you include the following:

• Define globalization.

• Discuss three major drivers of globalization and how they influence this phenomenon.

• Discuss three challenges and opportunities associated with globalization.

• Explain two business strategies that multinational companies adopt to ensure success in the global marketplace.

Cite a minimum of 3 peer-reviewed references from the University Library.

Format assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.