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HCS 490 Week 4 Communication Strategy

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HCS 490 Week 4 Communication Strategy

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HCS 490 Week 4 Communication Strategy

 

You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

 

 

 

    • Health Spa launching a new weight loss treatment

 

 

    • Insurance company launching new medical product for the exchange

 

 

    • Hospital system launching new diabetes program

 

 

    • Medical device manufacturer launching new metal alloy prosthesis

 

 

    • Select your own company and product with approval from your instructor

 

 

 

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include:

 

 

 

    • Differentiate between the types of communication that could be used when marketing to different generations.

 

 

    • Describe how you will use an integrated campaign to reach your target audience.

 

 

    • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

 

 

 

Format your paper according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

HCS 490 Week 4 Communication Strategy https://uopcourses.com/category/hcs-490/ HCS 490 Week 4 Communication Strategy You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a co
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