MGT 498 Week 3 Individual Environmental Scan Paper
Write a 1,050- to 1,400-word paper as an individual project, that includes the following:
- A relevant overview of at least two (2) companies that you research for this assignment.
- An analysis of each company’s internal and external environments, using an environmental scan.
- A description of each company’s competitive advantages in their respective markets.
- An analysis of each company’s business strategies, that answers the following questions:
- How does each company create value and sustain competitive advantage through business strategy?
- What measurement guidelines are used by each company to verify its strategic effectiveness?
- How effective are the measurement guidelines used by each company?
Format your paper according to 400-level APA standards (see Writing & Style Guidelines in the eCampus Center for Writing Excellence for assistance). An abstract is not required, but the paper must include a Conclusion heading. The word count does not include the title and reference pages.
Click the Assignment Files tab to submit your individual assignment (see Instructor Policies and Grading Rubric for additional details).