Marketing 3.0 Book Study Vol 8 Delivering Socio-Cultural Transformation

Marketing 3.0 Book Study Vol 8 Delivering Socio-Cultural Transformation LIBMP3-3587H Instant Download Price
In Stock
$ 5.00 USD
keidiobi@yahoo.com
Buy and Download Description

Marketing 3.0 Book Study Vol 8 Delivering Socio-Cultural Transformation - Our study of this remarkable book continues with the beginning of the third section of the book which is all about application. The authors show how mature markets are using the 3-0 values-driven philosophies to capture and retain market share and profitability. Themes such as wellness, children's nutrition, sustainable harvesting of resources, fair labor practices and women's concerns are all fertile ground for product and service solutions and market successes. An extensive critique is presented on the difference between traditional philanthropy and socio-cultural transformation. A major part of today's study are the Three Steps to Transformation, which consist of 1) identifying social challenges, 2) selecting target communities, and 3) offering transforming solutions. This is the heart of what this book says is the new face of Marketing and why we must change. (LIBMP3-3587H)

Marketing 3.0 Book Study Vol 8 Delivering Socio-Cultural Transformation - Our study of this remarkable book continues with the beginning of the third section of the book which is all about application. The authors show how mature markets are using th
Recent Reviews Be the first to Review this product!
0 0 0 0 reviews