Marketing 3.0 Vol 7 - Marketing the Vision to Shareholders | Audio Books | Podcasts

Marketing 3.0 Vol 7 - Marketing the Vision to Shareholders

Marketing 3.0 Vol 7 - Marketing the Vision to Shareholders LIBMP3-3587G Instant Download Price
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Marketing 3.0 Vol 7 - Marketing the Vision to Shareholders - The book continues with the basics of the strategies which make for Marketing 3.0. In this case, the effort is to assure that corporate shareholders also see the greater vision in being a socially responsible corporation as opposed to merely being obsessed with profitability. The authors talk about four stages of growth for corporations, how to attract venture capital investment, long term sustainability, the polarization of the market into a small high-end and a much larger and growing lower-end consumer base and which companies are doing the best at moving along with these markets. The future of scarcity also has a significant impact on those companies which will be doing better in the near future. Also emphasized is the need to have a "marketing visionary strategy" and the three main reasons that companies choose the path of sustainable business practices. As well, the need to move into new and expanding markets is very important and this usually means going into developing countries with passion and precision. (LIBMP3-3587G)

Marketing 3.0 Vol 7 - Marketing the Vision to Shareholders - The book continues with the basics of the strategies which make for Marketing 3.0. In this case, the effort is to assure that corporate shareholders also see the greater vision in being a s
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