CMC 260 Week 2 Cultural Values
Read Case 4 in Ch. 3 of Intercultural Business Communication.
Write a 350- to 500-word case study response in which you answer the following questions:
- What are the economic, political, and educational differences between Disney—an American corporation—and its European employees and customers?
- How did these differences contribute to the challenges that Disney faced in the case study?
- How might Disney have changed its business practices to address the different work attitudes of international employees without sacrificing organizational goals?
Format the paper consistent with APA guidelines.