MKT 445 Week 3 Sales Plan: Phase Two
Resources: Sales Plan: Phase One paper, University Library, Internet
Utilize the organization and paper from Sale Plan: Phase One.
Write a 3,500-word minimum sales plan report that includes 12–22 pages in length with charts and data graphs. In the sales plan report you must include the following:
- Description of your selected product or service from the previous week
- Outline of where your product or service is in the product life cycle from the previous week
- Environmental scan from the previous week
- Situation analysis from the previous week
- SWOTT analysis from the previous week
- Sales goals: Marketing; sales potential; and sales forecast chart with assumptions
- Strategic plan: Sales strategy and customer relationship strategy
- Budget in spreadsheet format
Format your paper consistent with APA guidelines.
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