Marketing 3.0 Book Study Vol 4 Marketing the Mission to Consumers - The absolute practicality of the lessons within this book cannot be understated. as we seek to build GREAT institutions that will la...
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c- The absolute practicality of the lessons within this book cannot be understated. as we seek to build GREAT institutions that will last for generations, we need to build them on the cutting edge of research. Marketing has changed as have consumers. We must begin with a powerful Mission for our business and connect that mission with something that the public really desires. Then we must begin to disrupt the patterns that have already become established in order to make our own efforts unique. Our narrative must be compelling and connect with the consumer in a deeply heartfelt and authentic manner. Lastly, what we have to sell as product, goods or service must ultimately empower those who consume our product. These are the critical phases of transformation that the future successful businesses will all have to share with their customers. (LIBMP3-3587D)