How To Copywrite Right
One huge area for copywriters to plunder these days is Search Engine Optimization (SEO), which is content written for websites with keywords tactically dropped in at given intervals. This is designed to rank the website more highly on the various search engines so that more potential buyers will find it on a related search.
You can learn the skill-set for copywriting. The only real proviso is that you possess a reasonable grasp of the English language so that you can express your thoughts in a way that will not cause anyone to double-take. Copy that causes confusion or that looks or sounds unintelligent will be distracting. This should not be a problem for most people because copywriting is not about using complex language. The most powerful advertising messages are often the most simple.