BUS-485 Week 3 CLC - Marketing Plan for the Capstone Project - McDonald's Brand
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BUS-485 Topic 3 CLC - Marketing Plan for the Capstone Project - McDonald's Brand
Strategic Management - The Internal Organization: Resources, Capabilities, Core Competencies, and Competitor Analysis
Grand Canyon University
This is a Collaborative Learning Community (CLC) assignment.
Write the Marketing Plan for your organization (a minimum of 500 words). Your plan should:
1. Describe the target market.
2. Identify the size of your potential target market.
3. Include a SWOT analysis (use a two by two table in Word).
4. Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4Is (intangibility, inconsistency, inseperabilty, and inventory).
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.