MKT-245 Module 1 Marketing Analysis Research Report: Product Selection and List of Sources | Documents and Forms | Research Papers

MKT-245 Module 1 Marketing Analysis Research Report: Product Selection and List of Sources

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MKT-245 Module 1 Marketing Analysis Research Report: Product Selection and List of Sources

Principles of Marketing - Introduction to Marketing

Grand Canyon University

 

Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).

In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.

Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.

Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.

Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.

Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.

A+ Tutorials MKT-245 Module 1 Marketing Analysis Research Report: Product Selection and List of Sources Principles of Marketing - Introduction to Marketing Grand Canyon University Identify a product that will be the focus of your research. The
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