MKT-450 Week 8 CLC - Market Simulator - Final Report
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MKT-450 Week 8 CLC - Market Simulator - Final Report Marketing
Management – Comprehensive Marketing Programs
Grand Canyon University
This is a Collaborative Learning Community (CLC) assignment.
Integrate the feedback you received from your instructor to finalize your team’s report to the Executive Board. The final report (750-1,000 words) should accomplish the following:
Summarize your financial and market performance during the second year.
Highlight key features of the business plan, including:
1. Brand strategy 2. Pricing strategy
3. Advertising strategy
4. Sales channels
Assess your business strategy and performance during the second year and address the following:
1. Compare actions taken against the marketing plan.
2. Discuss departures from the marketing plan, including justification and outcomes.
3. Review significant events that affected the company and/or market.
Finally, using the balance score card, assess your current situation and the market. Identify the firm’s strengths and weaknesses and summarize how you have prepared the firm to compete in the future.
APA format is required for essays only. Solid academic writing is expected for all presentation formats, and in-text citations and references should be presented using APA guidelines, which can be found in the APA Style Guide, located in the Student Success Center.