MKT-450 Week 1 DQ 1- What potential issues could a business encounter……..
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MKT-450 Week 1 DQ 1
Marketing Management – Foundations of Strategic Marketing Management
Grand Canyon University
What potential issues could a business encounter if the marketing team has not adequately researched and constructed marketing strategies that incorporate product-marketing strategies, cash-flow and income projections? How much emphasis must be on income projections? Could these projections alter the proposed marketing strategies?