A New Scramble for Africa Excerpts / Should Black Owned Businesses Be Branding?
A New Scramble for Africa Excerpts / Should Black Owned Businesses Be Branding? - Mastering Monetization with Aunkh Aakhu and Keidi - In the first hour, continuing our Voices of Power series, I read from my latest book so as to demonstrate how there are so many great economic windows of opportunity that are open to African investors. We look closely at several sectors of African continental growth and show how we are actually poised to be extremely successful IF we should ever decide to get seriously in the competition. Next hour, our weekly entrepreneurial program compares the branding strategies of big corporations to our need to develop our small and medium sized enterprises to their fullest capacity. You may be very surprised at the conclusion that branding, for the majority of us, is about the worst strategy we could possible invest in. What is the breakout point where branding makes sense? Business developers need to know this information. (LIBMP3-3423)