MKT-607 Module 8 DQ 1- "National Cultures in Four Dimensions: A Research-Based Theory of….
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MKT-607 Module 8 DQ 1
Marketing Management – The Marketing of Services
Grand Canyon University
"National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations," is considered seminal in several fields, including marketing, international business, and organizational development. Based on your experiences and readings, how does Hofstede's model help a marketer plan a global market entry?