MKT-607 Module 7 DQ 1 - With regard to "Consumer Perceptions of Price, Quality, and Value….
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MKT-607 Module 7 DQ 1
Marketing Management – Global Marketing
Grand Canyon University
With regard to "Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence," comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?