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MKT 578 Final Exam

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MKT 578 Final Exam

1) Archaeologists inform us that public relations has roots in

2) The word propaganda originated with

3) The growth of public relations as an accepted business-like practice in the United States of America stems from

4) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as

5) To effectively communicate with a public, it is important to recognize that

6) If you target "experiences," you're likely using ________ to segment a public.

7) Employees would trust management more if they

8) One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to

9) As arbiters of communications in organizations, it's been the charge of public relations people since the 1960s to

10) A typical goal of consumer relations is to keep former customers because

11) How does advice to clients from lawyers differ from advice given to clients by public relations practitioners?

12) Litigation public relations can best be defined as

13) An organization's social responsibility image is often determined by

14) The success of public relations in the 21st century is likely to depend heavily on

15) Reasons why print media are number one with public relations professionals include

16) Since the end of the 1990s, magazine readership

17) Which of the following is good advice for public relations people who want to know how to deal effectively and ethically with people representing the various types of media?

18) To achieve placement of a written release, which of the following should you avoid?

19) The use of video news releases has been criticized for

20) Like corporate public interest advertising, the public service announcement (PSA) is aimed at providing an important message. However, a key distinction is that the PSA

21) A 30-second radio spot would usually be expected to consist of approximately

22) Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?

23) When they use the Internet to communicate, practitioners can

24) If public relations professionals expect to benefit from their website, they

25) Which of the following is true in regards to texting?

26) Public relations practitioners have found that Twitter can be

27) Which of the following pertain to CEO blogs?

28) Among the most essential steps in the public relations management process is

29) PERT and Gantt are tools that can help public relations practitioners to

30) Planning for a public relations program is important, but principally a program is assessed in terms of its

MKT 578 Final Exam 1) Archaeologists inform us that public relations has roots in 2) The word propaganda originated with 3) The growth of public relations as an accepted business-like practice in the United States of America stems from 4) Applyin
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