Size Doesn't Matter - An Analysis of Online News and Political Sites
There’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money? In this report, Lauren Rich Fine, ContentNext Research Director, tackles those questions, looking for patterns that make some sites more successful than others. One key conclusion: Bigger isn’t necessarily better - in fact, some small sites are doing quite nicely. Lauren also analyzes the last 18 months of deals to find out who’s investing and what sub sectors are getting the bulk of that money. The findings and data in this report should prove useful both to media executives who want new insights in their industry and to prospective entrepreneurs looking to model a new business.