Bing Crosby Radio Show
Bing Crosby ... Bing's most famous old time radio show was sponsored by Kraft Foods. Bing first appeared as guest host of the Kraft Music Hall on Dec. 5, 1935.
Bing's most enjoyable performances were done on radio, and were relatively unavailable to the general public until now. Radio allowed Bing to be intimate, and give a subtle delivery of a song as if he were singing it "just for you." It allowed for witty repartee with the cast and guests, too, and Bing's sly wordplay and perfect timing with an offhand line is usually overlooked as one of his stellar traits.