2008 Online Advertising Deals Report

2008 Online Advertising Deals Report RPT-ADDEALS2008

Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08, including a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, a rich appendix including coverage of the EconAds Conference and links to stories from the ContentNext archive.

Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of
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