e-Business Power e-Book | eBooks | Business and Money

e-Business Power e-Book

e-Business Power e-Book PLDZ-1 Instant Download Price
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Buy and Download Description The eBook holds over 60 pages of priceless information. The information ranges from general marketing web-marketing and search engine optimization to increasing revenue using AdSense and AdWords plus much more. You will love having all of this information in one place. It is easy to read and will help anyone power-up their e-business. Just look at the contents of this fantastic book.General Marketing Information. 7 Introduction. 7 Concept of Marketing. 8 Two Levels of Marketing. 9 Four Ps. 9 Seven Ps. 10 Four New Ps. 11 Product. 11 Scope. 11 Steps in product design. 11 Packaging. 11 Requirements of good packaging. 11 Forms of packaging. 12 Trademarks. 12 Brands. 12 Pricing. 12 Objectives. 12 Factors influencing price-determination. 13 Steps to Determine Price. 13 Distribution Place. 13 Channels. 13 Reasons for Direct Selling Methods. 13 Reasons for Indirect Selling Methods. 13 Reasons for Using Wholesalers. 14 Reasons for Bypassing Wholesalers. 14 Ways To Bypass Wholesalers. 14 Agents. 14 Marketing communications. 15 Advertising. 15 Functions and Advantages of Successful Advertising. 15 Objectives. 15 Requirements of A Good Advertisement. 15 Eight Steps in an Advertising Campaign. 16 Personal sales. 16 Sales Promotion. 16 Marketing Public Relations MPR. 16 Customer Focus. 16 The four elements of the SIVA model are: 17 Product focus. 17 The use of Herd Behavior in Marketing. 18 Viral Marketing. 19 History. 19 Notable Examples of Viral Marketing. 20 Viral Expansion Loop. 22 General Internet Marketing Knowledge. 23 Business models. 23 Advantages. 24 Limitations. 25 Security concerns. 25 Effects on Industries. 26 Barriers to entry. 26 Barriers to Entry for Firms into a Market. 26 Barriers to Entry for Individuals into the Job Market. 28 Classification and Examples. 28 Blog Marketing. 28 AdWords. 30 Pay-Per-Click advertisements PPC. 30 Site Targeted Advertisements. 31 AdWords Distribution. 31 AdWords Account Management. 31 Click-to-Call 32 History. 32 Technology. 32 Policy and Restrictions. 32 Allowed Keywords. 32 See also. 33 AdSense. 34 AdSense Overview.. 34 AdSense History. 35 AdSense for Feeds. 35 AdSense for Search. 35 AdSense for Mobile Content. 35 XHTML Compatibility. 35 How AdSense works. 36 Abuse. 36 Criticism.. 37 Web Links. 38 Search Engine Marketing. 39 Market structure. 39 SEM History. 39 Search Engine Optimization SEO. 40 SEO History. 40 Webmasters and Search Engines. 42 Getting Indexed. 42 Preventing Indexing. 43 Robots Exclusion Standard. 43 Examples. 44 Compatibility. 45 Non-Standard Extensions. 45 Allow Directive. 46 Extended Standard. 46 Sitemaps. 46 History of Sitemaps. 47 XML Sitemap Format. 47 Sample. 47 Submitting Sitemaps. 48 Sitemap Limits. 49 White Hat versus Black Hat. 49 As a marketing strategy. 50 International markets. 50 Legal Precedents. 50 Display Advertising. 51 Revenue Sharing. 51 Paid Inclusion. 52 Using Keywords for SEO.. 53 English Keywords. 53 Website and Search Engine Keywords. 54 Meta Keywords. 54 Query terms. 54 Working with Keywords. 54 Meta Element. 56 An Example of the use of the Meta Element. 56 Meta Element use in Search Engine Optimization. 56 The Keywords Attribute. 57 The Description Attribute. 57 The Language Attribute. 58 The Robots Attribute. 58 NOODP. 58 NOYDIR. 59 Robots-No-Content. 59 Academic studies. 59 Redirects. 60 HTTP Message Headers. 60 Alternative to Meta elements. 60 References. 61 The eBook holds over 60 pages of priceless information. The information ranges from general marketing web-marketing and search engine optimization to increasing revenue using AdSense and AdWords plus much more. You will love ha
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