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Clayton Christensen's seminal work on The Innovator's Dilemma has led to changes in the way we do the business of new product innovation and how we choose to innovate our business models. This in-depth thought leadership paper looks at Christensen's work and examines the most common criticisms of his work. Specifically, the paper:
Explains how to structure an attack against disruption, and
Emphasizes maintaining the base business during scale-up.
Learn how reduced technologies, new technologies, and advanced technologies can all disrupt an industry. And specially, learn how to structure a new business or to ignore the disruption to maintain a focus on target markets.
An in-depth and readable paper that every new product professional should have on their desktop!