How to be your own publicist
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Writers' Union of Canada
HOW TO BE YOUR OWN PUBLICIST
WHETHER YOU ARE AN EMERGING WRITER WANTING TO DEVELOP YOUR AUDIENCE BEFORE PUBLICATION; OR LONG-PUBLISHED AND LOOKING FOR NEW TIPS AND TECHNIQUES, THIS WORKSHOP IS FOR YOU.
Authors Elizabeth Ruth and Ann Douglas present on traditional but innovative book marketing strategies as well as new media opportunities for writers.
combatting resistance to, and fear of, self-promotion
guerilla marketing tactics, including how to form and use a mastermind group or promo squad
maximizing social media for self-promotion, including how to choose between various online marketing
options and how to avoid common social media and digital marketing pitfalls
the latest trends in author websites (including a checklist of must-have features)
and need-to-know strategies for creating community through typical book channels and online.
Ann Douglas is the author of 30 books, including The Mother of All Pregnancy Books; aToronto Star columnist; and a Canadian Family contributing editor. She has four blogs, four websites, a Facebook pages, a Twitter accounts, a LinkedIn profile, a Google Plus account, a Pinterest account; and a Flickr photo-sharing account. She has made her own videos (shared via YouTube) and is an active member of online communities for authors (SheWrites) and book lovers (GoodReads). Her online presence is influential enough that she was recruited to serve as a member of the Canadian Red Cross Twitter Team and in times of disaster volunteers her time to help to spread urgent messages via social media. She is a frequent presenter at social media and writing conferences; and she hosts a radio show about writers and writing on Trent Radio in Peterborough, Ontario.
Elizabeth Ruth is a writer, editor, creative writing instructor and mother living in Toronto. Her first novel, Ten Good Seconds of Silence was a finalist for the Writers' Trust of Canada Fiction Prize, the Amazon.ca Best First Novel Award and the City of Toronto Book Award. Her critically acclaimed second novel, Smoke, was chosen for the 2007 One Book One Community program. Elizabeth Ruth's third novel - Matadora, about a female bullfighter in 1930's Spain and Mexico - will be published in March 2013.
Elizabeth is well known for her mentorship of aspiring writers. She teaches at theUniversity of Toronto, and through the Humber School for Writers. In 2011 Elizabeth held the position of Writer-In-Residence at the Toronto Public Library. Through Writers in Electronic Residence, Elizabeth has mentored middle and high school English students across Canada. Recently, she worked with the Northwestern Ontario Writer's Workshop to deliver workshops and offer manuscript evaluation to writers across northern Ontario. Elizabeth is a long-standing member of TWUC and the current chair of the author's advisory committee of the Writers' Trust of Canada.