buck starts here
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Mary A. Molloy
The Buck Starts Here Profit Based Sales and Marketing Made Easy is a “must have” for anyone who needs to sell or market a product or service profitably. The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated and start investing money in programs that accomplish specific, quantified, measurable business objectives.
Based on a highly-successful training program, The Buck Starts Here provides an innovative Sales and Marketing methodology that will help you get the most from your Sales and Marketing investment. It provides the tools you need to evaluate the effectiveness of your current programs, and offers solutions to challenges that work in the real world.
The Buck Starts Here
helps you address tough questions such as:
Are we spending too much/too little on sales and marketing?
What impact is our sales and marketing investments having on revenue?
How do we attract new customers?
How do we introduce new products?
What’s working? What’s not working? Why?
What channels should we use to sell our products and why?
How much will our strategy cost compared to projected revenue?
How can we change our sales and marketing strategy to improve our profit?